On April 1, 2019, the signing ceremony for "Fanghua International & Boxing Champion Fang Bian" as the image ambassador was held grandly at the "Guangdong Jingwu Association" in Guangzhou. The signing ceremony not only sparked hot topics in the martial arts circle but also attracted widespread media attention. Mainstream media outlets such as Guangdong Television, Youku, Sohu, Toutiao, Tencent, and NetEase attended the ceremony and conducted interviews with Fang Bian regarding the ambassadorship.
Fang Bian is a well-rounded individual with talents in painting, martial arts, calligraphy, and music, and he is a world champion in sanshou (free sparring). As a flagship figure in China's combat sports industry, he has immense box-office appeal, comprehensive skills, and exceptional mental toughness. Since participating in the commercial "Wu Lin Feng" events in 2011, he has remained undefeated and is the first Chinese athlete to enter the top ten world rankings in kickboxing. He has defeated the unofficial king of Thailand, Sasilak, the world muay Thai champion, Kaoklai, and knocked out another world muay Thai champion, Marcus. Throughout his kickboxing career, he has achieved numerous brilliant victories.
He is also the first kickboxer in the combat sports circle to release a music album. In the lead single "Chuxin" (Initial Heart) from his debut album of the same name, for which he wrote all the lyrics and composed all the music, he penned the lines, "Using the best years of my life to conquer everything with courage" and "Only a youth ignited by passion will be remembered by time." These lyrics serve as an interpretation of his steadfast belief in pursuing his dreams and forging ahead with perseverance.
Fanghua International Holdings (Guangdong) Co., Ltd. is an emerging dark horse enterprise in the booming health industry of the past one to two years. Its products integrate traditional Chinese folk recipes with international innovative technology, featuring carefully selected ingredients and scientific formulations. These products have gained favor among sports enthusiasts and professional athletes. Its flagship products, such as Fanghua Herbal Energy Essential Oil, are designated sports care products for various sports teams, including the Guangzhou Fanghua Basketball Team.
With the signing of this cooperation agreement with Fang Bian, Fanghua International has also commenced the production of promotional posters and videos for its product series, featuring Fang Bian in his tough-guy image. Fanghua International has always focused on quality research and development and is enthusiastic about public welfare causes. The partnership with the combat legend Fang Bian undoubtedly adds to the steady development of Fanghua International's business.
The spirit of breakthrough, bravery in facing powerful enemies, invincibility, and never saying die displayed by the martial arts athletes is highly aligned with Fanghua International's commitment to its original aspiration, quality first, innovation, and the conveyance of care. Fanghua International, grounded in the present while looking towards the future, will maintain its warrior spirit of advancing against the current, striving, and constantly surpassing itself. It will add splendid colors to the grand health industry, which is closely related to the quality of healthy living for people worldwide.
